Training library · Partner types
Learn how different publishers create value
Use real publisher audits to understand business models, audiences and competitors. Classification is a starting point—not proof of quality or incrementality.
Comparison
Cashback Monitor
cashbackmonitor.com
The homepage describes cashback and miles/points reward comparison across 15,000+ stores and 41 monitored reward portals. Store pages such as GiftCards.com and eBay compare competing portals’ rates, link out to those portals, and offer best-rate history and cash-value conversion for miles/points. This supports classification as a comparison service rather than a cashback program that pays members directly.
Coupon & Deals
Brad’s Deals
bradsdeals.com
The homepage features curated retail offers and coupon codes, while /stores/all explicitly provides “Store Coupons & Deals.” The advertising page describes editorially curated deals, reviews and advice, and offers newsletter and solo-send placements; an Apple App Store listing also confirms a dedicated deals app. The cashback content supplied concerns third-party credit-card rewards, not a Brad’s Deals cashback program.
Media / Publisher
CNBC
cnbc.com
CNBC's About page describes a business and financial news operation delivering market coverage, interviews and analysis across digital, television and subscription services. CNBC Select adds commerce-oriented content, including best-product lists and a linked Monarch Money review, alongside tracked partner links and explicitly labeled paid placements. These support a media publisher classification with content-led affiliate activity, not a cashback or coupon portal.
Loyalty / Cashback
Rakuten
rakuten.com
Rakuten's homepage offers free membership and Cash Back at 3,500+ brands, with merchant-specific reward rates, making cashback its core proposition. Its coupons page promotes Hot Deals and extra Cash Back, while the homepage links to its Chrome extension and iOS app; the Google Play listing independently confirms an Android cashback app. This classification concerns the consumer-facing Rakuten Rewards publisher, not the separate Rakuten Advertising network described in other sources.