Publisher profile
CNBC
cnbc.comWhy this classification
CNBC's About page describes a business and financial news operation delivering market coverage, interviews and analysis across digital, television and subscription services. CNBC Select adds commerce-oriented content, including best-product lists and a linked Monarch Money review, alongside tracked partner links and explicitly labeled paid placements. These support a media publisher classification with content-led affiliate activity, not a cashback or coupon portal.
Business model
CNBC monetizes through advertising, paid placements and subscriptions such as CNBC Pro and Investing Club. CNBC Select's tracked affiliate and partner-referral links indicate additional performance-based monetization, although the supplied excerpts do not specify commission terms.
Audience
Business leaders, financial professionals and investors, plus consumers seeking personal-finance and career guidance and small-business owners exploring financing.
Traffic & promotion
Good fit for
Strong fit for financial-services advertisers, budgeting apps, small-business financing and investing-related products. Personal-finance and career-development brands also align with CNBC Make It's stated editorial focus.
Watch out for
Evaluate CNBC Select commerce placements separately from general news inventory, and distinguish labeled paid placements from editorial recommendations. Confirm financial-offer disclosures, conversion eligibility and attribution terms; these are not established by the excerpts. Third-party cashback and coupon listings treat CNBC as a merchant and do not demonstrate that CNBC operates a rewards program.
Likely competitors
- ForbesAI suggestion
Suggested peer combining business journalism with consumer-finance commerce content.
- Business InsiderAI suggestion
Suggested peer spanning business news, personal finance and product recommendations.
- MarketWatchAI suggestion
Suggested financial-media peer serving market-news and personal-finance readers.
- U.S. News & World ReportAI suggestion
Suggested media peer with consumer rankings and financial-product guidance.
Sources used
- https://cnbc.com
- https://cnbc.com/about
- https://cnbc.com/how-it-works
- https://www.cnbc.com/select/best-cash-back-credit-cards/
- https://www.cnbc.com/select/how-do-cash-back-credit-cards-work/
- https://www.cnbc.com/select/rewards-you-get-with-a-5-percent-cash-back-credit-card/
- https://www.cashbackmonitor.com/cashback-store/cnbc/
- https://cnbc.worthepenny.com/coupon/
- https://shopping.mileageplus.com/me____.htm?gmid=6672
- https://techjury.net/newsletter/cnbc/
- https://cnbc.valuecom.com/
- https://en.wikipedia.org/wiki/CNBC
- https://www.cnbc.com/advertorial/2024/05/20/the-future-of-affiliate-publishing-perspectives-from-top-publishers.html
- https://www.cnbc.com/pro/
- https://www.cnbc.com/about-make-it/
- https://www.semrush.com/website/cnbc.com/competitors/
- https://www.reddit.com/r/StockMarket/comments/l6i7d0/alternative_to_cnbc_and_fox_business/
- https://www.cnbc.com/alternative-investing/
- https://www.cbinsights.com/company/cnbc/alternatives-competitors
Partnership contact
Not audited yet. Re-audit to find a partnership contact.