Walmart Affiliate Program
by Walmart
This program suits shopping and product-content publishers with substantial purchase-intent traffic, but publishers should confirm attribution and payment terms before committing resources.
- Commission
- 4%
- Cookie window
- Not stated
- Payout threshold
- Not stated
- Structure
- Revenue share
Up to 4% on eligible sales, excluding returns, sales tax, shipping and handling.
Where to apply
Apply using Walmart's affiliate signup page; the program uses Impact and requires Walmart's approval.
Also available on
Partnership contact
Best path to reach them
- Email affiliates@walmart.com with your website URL and proposed promotional approach.
- Submit your application at https://affiliates.walmart.com/account/login.
- Ask the affiliate team to confirm category rates, attribution duration and payout terms before publishing links.
The review
Walmart's affiliate program uses Impact to track qualifying purchases referred through publisher links and advertises commissions of up to 4%. The supplied sources describe linking tools and support but omit key attribution and payout details; the separate Walmart Creator offering advertises 20% fashion commissions, which should not be assumed to apply to standard affiliates.
What works
- Free to join, subject to application approval.
- Product-level links, banners and data feeds are available.
- Impact provides daily sales and commission reporting.
- Dedicated affiliate support email is published.
Watch out for
- Cookie duration, payout threshold and payment methods are not stated in the supplied text.
- Returns and reversed credit card charges result in commission deductions.
- Each website using qualifying links requires authorization.
- The standard affiliate FAQ advertises commissions of only up to 4%.
Potential top partners
- SlickdealsCoupon & Deals
Its deal-focused audience is a strong potential fit for Walmart's broad retail assortment and seasonal offers.
AI suggestionAudit this publisher - The Krazy Coupon LadyCoupon & Deals
Budget-shopping content aligns with Walmart's everyday household products and value positioning.
AI suggestionAudit this publisher - Good HousekeepingMedia / Publisher
Home, family and product-shopping coverage offers relevant contexts for Walmart product recommendations.
AI suggestionAudit this publisher - Apartment TherapyContent / Review
Furniture and decor content could connect readers to Walmart's home assortment.
AI suggestionAudit this publisher
Sources used in this audit
- https://walmart.com/
- https://affiliates.walmart.com/faqs
- https://affiliates.walmart.com/terms
- https://affiliates.walmart.com/
- https://creator.walmart.com/
- https://www.skimlinks.com/walmart-affiliate-program/
- https://www.youtube.com/watch?v=qL7FbIOcZgs
- https://www.youtube.com/watch?v=sjC_G9_f0aI
- https://www.reddit.com/r/Affiliatemarketing/comments/1kok82w/thinking_about_becoming_a_walmart_affiliate_is_it/
- https://www.sellerapp.com/blog/walmart-affiliate-program/
- https://walmart.com/contact
- https://walmart.com/partnerships
- https://walmart.com/partners/contact
- https://business.walmart.com/collaboratewithus
- https://www.youtube.com/watch?v=lM_lEDWSY24
Member reviews (0)
No member reviews yet. If you have promoted this program, yours would be the first.